ABOUT US

BlueLine Stand Up Paddle Surf shop was born in the minds of dedicated surfers that made the transformation from prone surfing to stand up surfing five years ago. The first time we started paddling, we knew our lives would be changed forever. That has held true, and we have now logged hundreds of hours on the ocean, lakes and rivers around the world.

At BlueLine we are very passionate regarding the sport of SUP and have gathered a great wealth of knowledge. Jim Brewer, owner of BlueLine, is in the water every day testing out new SUP boards, in all conditions, so he can pass that information on to the customer. Jim was previously a SUP sales rep for some of the biggest names in the industry, such as; Gerry Lopez, Ron House, Naish and Quick Blade Paddles.

We pride ourselves in being the most informed and unique SUP surf shop in the country. Check out our SUP Blog Here. If you want high performance or just want to just cruise on flat water, that's no problem. With hundreds of SUP boards of all shapes, sizes and models in stock, we have experience in all categories of SUP and definitely have a board that is just right for you

Come by our Santa Barbara store and see the future of stand up paddle boarding, the fastest growing water sport in the world. Mahalo.